You may be able to see which assistive technologies people are using on your website, but it is often difficult to determine exactly how many users are affected. However, broader data highlights the scale of the impact.
In the United States, one in four people (26%) live with a disability that affects their daily life, according to the CDC. This represents a significant portion of the population—not a niche audience. For example, the number of people with visual impairments who use the internet in the U.S. exceeds the total number of internet users in some countries. While not all individuals will encounter barriers on your website, even a small percentage can represent a large number of users.
Ask yourself: If 10% of users encounter accessibility barriers, is that acceptable? Or is it an opportunity?
Improving accessibility is not just about compliance—it is also a meaningful business opportunity. Making your website accessible can expand your reach and improve usability for more users. Even a modest increase in accessible traffic can translate into measurable growth.
In short, accessibility helps you:
- Reach a larger audience
- Improve user experience for everyone
- Unlock growth opportunities
Comments
0 comments
Article is closed for comments.